TITLE

Brand compilations

AUTHOR(S)
Sherrington, Mark
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the book "Brands and Branding," edited by Rita Clifton and John Simmons. Realization that a considerable percentage of the top global brands today are of American origin; Prediction of Clifton that some of the biggest brands in the next 25 years have not yet been invented; View that business is amoral but that it is good for the world economy.
ACCESSION #
12824788

 

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