TITLE

A promo too far

AUTHOR(S)
Garner, Edward
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Demonstrates why constant price promotion may fail to support your brand, while low-priced competitors in the retail industry see growth and loyalty. Realization that supermarkets are under constant pressure to improve competitiveness; Strategy of implementing deep price cuts on the products of Safeway Stores Inc. and its effect on the overall company's performance; Disadvantages of the low pricing scheme.
ACCESSION #
12824787

 

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