TITLE

Emerging US trends

AUTHOR(S)
Dickens, Mark
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that British retailers could learn from the growth of niche stores across the Atlantic that focuses on home-making and lifestyle making. Challenge for volume operators to evolve to meet seemingly impossible customer expectations; Development of new customer-centric markets by the American Girl Place for young girls; Emergence of scrapbooks through Jo-Ann Superstores.
ACCESSION #
12824786

 

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