Emerging US trends

Dickens, Mark
April 2004
Brand Strategy;Apr2004, Issue 181, p34
Trade Publication
Argues that British retailers could learn from the growth of niche stores across the Atlantic that focuses on home-making and lifestyle making. Challenge for volume operators to evolve to meet seemingly impossible customer expectations; Development of new customer-centric markets by the American Girl Place for young girls; Emergence of scrapbooks through Jo-Ann Superstores.


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