TITLE

Brands on the catwalk

AUTHOR(S)
Henderson, Lauren
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates how the close relationship between fashion designers and fashion brands can be managed effectively. Influence of Tom Ford in transforming the Gucci brand from an over-licensed, confused label to a house of luxury brands; Realization that it is the brand which entices customers to buy and not the designer himself or herself; Assertion that strong brands have a clear view of what they stand for ingrained into every customer interaction.
ACCESSION #
12824785

 

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