TITLE

Special size French fries

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Delves into the fast food industry in France through the presence of McDonald's Corp. Use of the family restaurant brand positioning to promote McDonald's to the French people; Policy of transparency taken by the company to relate with farmers to improve relations with them; Adjustment made by the company to adapt to the way the French approach food.
ACCESSION #
12824783

 

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