L'entente commerciale

Jones, Morag Cuddeford
April 2004
Brand Strategy;Apr2004, Issue 181, p24
Trade Publication
Delves into global brands in France. Identification of leading brands in the country; Realization of the French people's unwillingness to adapt to new ideas and are hostile to foreigners; Differences seen between the companies Egg and Orange in terms of promoting its products or services to the French customer.


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