TITLE

L'entente commerciale

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Delves into global brands in France. Identification of leading brands in the country; Realization of the French people's unwillingness to adapt to new ideas and are hostile to foreigners; Differences seen between the companies Egg and Orange in terms of promoting its products or services to the French customer.
ACCESSION #
12824782

 

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