TITLE

Mackenzie: a down to earth director

AUTHOR(S)
Doonar, Joanna
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Amanda Mackenzie, director of marketing services for BT in Great Britain. Description of her working style; Career history of Mackenzie; Views on what she hates the most in business.
ACCESSION #
12824779

 

Related Articles

  • Aviva chief is named Society president. Brownsell, Alex // Marketing (00253650);11/30/2011, p1 

    The article announces that Aviva PLC's chief marketing and communications officer Amanda Mackenzie was appointed president of the Marketing Society in Great Britain.

  • Air Miles boss to succeed BT's Evans. Day, Julia // Marketing Week;12/21/2000, Vol. 23 Issue 47, p5 

    Reports that British Telecom PLC (BT) has hired Air Miles marketing director Amanda MacKenzie to replace Tim Evans as marketing services director. Total advertising budget handled by Mackenzie at BT; MacKenzie's career history; Company's promotion of Evans to marketing director for the BT...

  • Leading lights: Michelle McEttrick, Group brand director, Tesco. Carroll, Jim // Marketing (00253650);12/1/2015, p1 

    The article profiles several marketing executives in Great Britain as of December 2015 including Michelle McEttrick of retailer Tesco PLC, Amanda MacKenzie of Project Everyone, and Chris Macleod of Transport for London (TfL). Topics include McEttrick's marketing leadership and style, MacKenzie's...

  • Marketer of the Year 2011.  // Marketing (00253650);4/13/2011, p24 

    The article profiles the nominees for the journal's 2011 Marketer of the Year award. Neil Blakesley, the vice-president of marketing at BT, has been a driver of positive change in helping his company's global services business. Andy Fennell, chief marketing officer at Diageo, has doubled the...

  • Lonely at the top.  // Marketing (00253650);11/18/2009, p28 

    The article focuses on the views of marketing executives on the role of marketing in Great Britain. Aviva's Amanda Mackenzie sees the difficulty to come in and reinvigorate a business if it does not enforce marketing in the first place. The MBS Group's Moira Benigson considers the challenge to...

  • Brand vocalist. Chandiramani, Ravi // Marketing (00253650);8/21/2003, p16 

    This article profiles Amanda MacKenzie, director, marketing services at BT. As the company's top marketer she is responsible for knitting together its diverse businesses into a coherent brand identity. Her present focus is the directory enquiries market, as 192 is finally cut off this weekend...

  • BT Retail hires top Air Miles marketer. Kleinman, Mark // Marketing (00253650);12/21/2000, p1 

    Reports on the recruitment of Air Miles marketing director Amanda MacKenzie to fill the role of director of marketing services at British Telecom's commercial division, BT Retail. MacKenzie's responsibilities at BT; Background information on MacKenzie; Significance of the timing of MacKenzie's...

  • PEN PORTRAIT.  // Marketing (00253650);3/16/2000, p68 

    Profiles Amanda MacKenzie, customer marketing director at Air Miles. Ability to influence people; Commitment of MacKenzie to her job.

  • Adventures in tailor-made marketing. Dwek, Robert // Campaign;12/03/99, Issue 48, p30 

    Profiles Amanda MacKenzie, executive marketing director at Air Miles. Motivation for accepting the job at the firm in 1998; Expertise in direct marketing strategies; Information on her previous employment experiences.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics