A broken model in the ad world

Ingram, Chris
April 2004
Brand Strategy;Apr2004, Issue 181, p14
Trade Publication
Argues that the model used by advertising agencies to convince its clients is no longer working. Realization that ad agencies are reactionary to change; Insufficiency in paying to attract top, young talent to work for them; Little commitment to consistent development of talent.


Related Articles

  • Media Wars. Young, Simon // NZ Marketing Magazine;Nov2005, Vol. 24 Issue 10, p30 

    This article dicusses the reemergence of full-service advertising agencies and agency-aligned media departments in the market. Media strategists or communication architects deal with all sorts of communication spectrums. Agency consolidation has led to a few advertising agencies providing...

  • Gone are the days when a UK start-up could stand alone. Darby, Ian // Campaign;6/18/2004, Issue 25, p14 

    A news announcement from Paris on Monday morning was about as welcome as that Thierry Henry Nike ad in the break that followed France's act of Lisbon larceny. The wounds were still sore from the night before when the French media duo Bruno Kemoun and Eryck Rebbouh made their own pitch for...

  • Whittle fine-tunes research. Spethmann, Betsy; Donaton, Scott // Advertising Age;4/13/1992, Vol. 63 Issue 15, p34 

    This article reports on the new measurement plan for the Special Reports of Whittle Communications as of April 1992. The customized media package is now in 32,000 doctor offices nationwide; 70 percent have TV sets. The company plans to start brand tracking and results measurement for products...

  • AGENCIES: MAKE LOVE NOT WAR. Grenfell, Peter // B&T Magazine;11/25/2011, Vol. 61 Issue 2755, p14 

    The article discusses principles that could produce the best results if the media agencies and creative agencies work together. These include having great ideas from creative agencies, bringing insights together to better understand the process and being better connected in helping each other....

  • Value - Not Rate - Is the Key to the Best Media Buy. Raymond, Bill // Response;Nov2013, Vol. 22 Issue 2, p42 

    The article focuses on determining factor in a media ratebuying. The largest determining factor in a media rate is that how many people can see it. Finding performing media needs attention. It is important to work with a media agency, which has first-hand knowledge and a deep database of media...

  • WHERE MEDIA MEETS CREATIVE. Lee, Jeremy // Campaign;5/7/2004, Issue 19, p22 

    As advertising agencies forge closer ties with their media kin, some ask what in-house media offers. At first glance, it's difficult to know quite what to make of the phenomenon of creative agencies bringing media experts in-house. Cynics argue that the full-service agency offer is being reborn...

  • INSIDER'S VIEW: IRISH REPUBLIC. McGonigle, Shane // Campaign;3/10/2006, Issue 10, p15 

    The article presents information on the advertising industry in Ireland. The advertising market has doubled to €1.4 billion since 2002. However the overheads are rising and margins are shrinking. Ireland's oldest advertising agency went bankrupt along with several others, victims of the...

  • SHOW ME THE MONEY. Lyons, Kate // B&T Weekly;11/14/2003, Vol. 53 Issue 2451, p12 

    Focuses on the remuneration for an advertising agency's creative services. Issue on the remuneration based on an agency's intellectual property of creative concepts; Recognition for diversity of agency offerings; Clients' scope of work.

  • Runaway ad production holds steady, study sez. McNary, Dave // Daily Variety;2/11/2004, Vol. 282 Issue 32, p6 

    Reports on the findings of a study conducted by the Association of Independent Commercial Producers regarding the total amount spent on offshore advertising activities produced by U.S. companies in 2003. Total economic impact of commercial productions on Southern California; Comparison of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics