TITLE

A broken model in the ad world

AUTHOR(S)
Ingram, Chris
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that the model used by advertising agencies to convince its clients is no longer working. Realization that ad agencies are reactionary to change; Insufficiency in paying to attract top, young talent to work for them; Little commitment to consistent development of talent.
ACCESSION #
12824777

 

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