TITLE

BRAND MOT

AUTHOR(S)
Doonar, Joanna
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the factors affecting the decline of automobile manufacturer Volkswagen (VW) Group's profits and production of Volkswagen Passenger Cars in 2003. Comments of Garel Rhys, director at Centre for Automotive Industry Research, regarding Volkswagen's insufficient productivity and innovation efforts; Proposal for the company to consider repricing; Emphasis on the need of VW to be more aggressive with its marketing offers.
ACCESSION #
12824775

 

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