TITLE

Beta beaten despite technical superiority

AUTHOR(S)
Doonar, Joanna
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Betamax video recorder launched by Sony in 1975 is beaten by JVC's VHS format in terms of consumer's preference despite its technical superiority. Viewers' preferences for film duration; Factors affecting the demise of Betamax in the market; Incompatibility of Batamax and VHS.
ACCESSION #
12824773

 

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