Beta beaten despite technical superiority

Doonar, Joanna
April 2004
Brand Strategy;Apr2004, Issue 181, p8
Trade Publication
Reports that Betamax video recorder launched by Sony in 1975 is beaten by JVC's VHS format in terms of consumer's preference despite its technical superiority. Viewers' preferences for film duration; Factors affecting the demise of Betamax in the market; Incompatibility of Batamax and VHS.


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