Turning the tide with contrasexual woman

Raymond, Martin
April 2004
Brand Strategy;Apr2004, Issue 181, p8
Trade Publication
Reports on the powerful warning to brands and advertisers that continue to use boys and girls to sell products or capture a lifestyle in the U.S. Combination of non-invasive health, skincare and wellness; Total amount spend annually on their internal and external wellbeing; Role of models, more spirited attitudes and a confidence that continues to soar.


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