TITLE

Turning the tide with contrasexual woman

AUTHOR(S)
Raymond, Martin
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the powerful warning to brands and advertisers that continue to use boys and girls to sell products or capture a lifestyle in the U.S. Combination of non-invasive health, skincare and wellness; Total amount spend annually on their internal and external wellbeing; Role of models, more spirited attitudes and a confidence that continues to soar.
ACCESSION #
12824772

 

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