TITLE

Playing Hard Ball

AUTHOR(S)
Clarke, Melanie M.
PUB. DATE
April 2004
SOURCE
Broadcasting & Cable;4/12/2004, Vol. 134 Issue 15, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Fox to air the weekend games of New York Yankees and Boston Red Sox of the Major League Baseball in an effort to raise its weekend prime time ratings, as of April 12, 2004. Reason behind the interest of Fox to air games of the two teams; Viewers expected by Fox to watch the games; Rating posted by Fox in 2003 for its weekend games.
ACCESSION #
12820387

 

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