TITLE

SingTel ramps up mobile phone war with 'free' offers

AUTHOR(S)
Yap, Jimmy
PUB. DATE
March 2004
SOURCE
Media: Asia's Media & Marketing Newspaper;3/26/2004, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The mobile phone price war in Singapore has intensified to the point where one operator is giving away mobile phones and paying people S $1 to sign up. SingTel, the former telco monopoly, is giving away any mobile phone that has been advertised as free by other operators. The mobile phone market has a penetration rate of 83 per cent, prompting the three operators to take out full-page advertisements to persuade people to buy phones at promotional prices in exchange for a two-year contract.
ACCESSION #
12820201

 

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