Motorola extends MindShare's brief

Hargrave-Silk, Atifa
March 2004
Media: Asia's Media & Marketing Newspaper;3/26/2004, p1
MindShare is chipping away at Universal McCann's hold on Motorola Inc.'s media account in the region. Motorola—split globally between Universal McCann and MindShare—has consolidated its media buying and planning for Hong Kong and Taiwan with the WPP network, whose China operation will now lead strategy for North Asia. Rachelle Berges, global media director for the personal communications sector at Motorola, said: "We've officially restructured Motorola Asia-Pacific, which is split between North Asia and South Asia.


Related Articles

  • Motorola calls £83m media review in bid to consolidate. Lester, Robert // Marketing Week;6/16/2005, Vol. 28 Issue 24, p12 

    Reports that Motorola Inc. is reviewing its global media planning and buying account with a view to consolidate its roster. Aim of the mobile telephone manufacturer to reduce the number of agencies on its global roster; Transfer of its U.S. media planning and buying business into Carat PLC from...

  • MEDIA PERFORMANCE -- JUNE.  // Media: Asia's Media & Marketing Newspaper;7/15/2005, p8 

    This section presents information about the financial performance of several media agencies, as of June 2005. The agencies are MindShare, OMD, Universal McCann, Zenith Optimedia, Carat PLC, Starcom MediaVest, Initiative Media Inc., and MEC.

  • Universal wins Unilever pitch. Murphy, James // Media: Asia's Media & Marketing Newspaper;10/7/2005, p4 

    The article reports that Universal McCann has held onto Unilever Australia's media planning and buying account, after a two-way invitational pitch. Universal, the company's incumbent media agency in Australia for the last six years, held off MindShare Inc., which has been eroding Universal's...

  • Agencies on alert as Motorola calls North Asia pitch.  // Media: Asia's Media & Marketing Newspaper;7/1/2005, p1 

    The article reports that the world's biggest maker of mobile phones Motorola Inc.'s media business in North Asia has gone into review, a little over a year after the company consolidated media duties in the region with MindShare Inc. Four agencies are thought to be contesting the North Asia...

  • UM's Global Brand Keys on Curiosity. McClellan, Steve // Adweek;1/12/2009, Vol. 50 Issue 2, p8 

    The article focuses on the media buying service Universal McCann Worldwide. Chief Executive Officer (CEO) Matt Seiler has reorganized the top levels of the firm's management through consolidating several positions. Seiler has begun marketing the firm by emphasizing the role curiosity plays in...

  • McCann creates cross-selling unit. Linnett, Richard // Advertising Age;2/12/2001, Vol. 72 Issue 7, p6 

    The article reports that media agency Universal McCann created the UM Cross Media Council as a response to the launched media company cross-selling entities in the United States. The council will be chaired by Bill Cella, vice president-director of broadcast and programming at Universal McCann....

  • Universal McCann integrates 'the next thing' into media mix. Albanese, Lorelei // Caribbean Business;10/26/2006, Vol. 34 Issue 42, p59 

    The article reports that Universal McCann, the media-buying sister of advertising agency McCann Erickson, has introduced its Vision 2.0 as the solution to sort out the superabundance of media choices and a tool to avoid getting buried in the avalanche of messages sent by consumer. The product...

  • Universal scoops £6m Carbon Trust. Cassidy, Anne // Campaign;2/20/2009, Issue 7, p4 

    The article reports on the consolidated £6 million media buying account acquired by Universal McCann for the government-funded organization, The Carbon Trust in 2009. Universal won the account in a pitch against Carat, Manning Gottlieb and Brilliant Media. Moreover, the article relates that...

  • Coca-Cola reviews £35m UK media planning and buying.  // Campaign;7/27/2007, Issue 30, p5 

    The article reports that Coca-Cola Co. has called a pitch for its £35 million Great Britain media planning and buying account. Vizeum, which handles Coca-Cola's planning business, and Universal McCann, the incumbent on Great Britain media buying, will both be invited to repitch. Vizeum took...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics