TITLE

Why break from tradition?

PUB. DATE
April 2004
SOURCE
Travel Trade Gazette UK & Ireland;4/5/2004, Issue 2608, p59
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that traditional tourism areas of Egypt could lose out because a new marketing campaign concentrates solely on the Red Sea. View of Discover Egypt commercial director Philip Breckner that there was too much emphasis on the promotion of the Red Sea; Problem of Egypt being marketed as the Red Sea; Price range for a tour package to the Red Sea.
ACCESSION #
12818899

 

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