Why break from tradition?

April 2004
Travel Trade Gazette UK & Ireland;4/5/2004, Issue 2608, p59
Trade Publication
Reports that traditional tourism areas of Egypt could lose out because a new marketing campaign concentrates solely on the Red Sea. View of Discover Egypt commercial director Philip Breckner that there was too much emphasis on the promotion of the Red Sea; Problem of Egypt being marketed as the Red Sea; Price range for a tour package to the Red Sea.


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