TITLE

Spam Fighting Business Models-- Who Wins, Who Loses

AUTHOR(S)
Wetzel, Rebecca
PUB. DATE
April 2004
SOURCE
Business Communications Review;Apr2004, Vol. 34 Issue 4, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article seeks to identify approaches which can achieve the alignment of the interest of senders in solving the spam problem. The most common approach is to apply technology in the form of content-based filtering, and/or challenge/response mechanisms to block the spam. The technological models include filtering which can effectively reduce spam on the networks. Its only drawback is that the higher the spam capture rate, the greater the chance of blocking wanted electronic mail (e-mail). Challenge/response systems force unknown senders to prove they are human by making them solve a visual puzzle that is easy for a person but hard for a machine. IronPort and Goodmail Systems are implementing sender-to-third party payment systems. It is designed primarily to legitimate bulk e-mail from being blocked by spam filters. To achieve the potential of e-mail as a means of open commercial personal communication, there must be contract between senders and recipients.
ACCESSION #
12815335

 

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