TITLE

Selling from the front line

AUTHOR(S)
Cobb, Robin
PUB. DATE
October 1998
SOURCE
Marketing Event;Oct98, p47
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the role of field marketing agencies in promoting the latest products of companies to all potential retail outlets. Views of Patricia Harriss, marketing manager of Hewlett-Packard, on how field marketing agencies promote their latest products; Role of sampling on product launches.
ACCESSION #
1281383

 

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