TITLE

Designs of the times

AUTHOR(S)
Curtis, James
PUB. DATE
October 1998
SOURCE
Marketing Event;Oct98, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks at the trend in the exhibition industry using more graphics. How the exhibitions have become a channel through which marketers can express the three-dimensional experience of their brands; Expressing brand values; Impact of the electronic technology to the industry.
ACCESSION #
1281382

 

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