TITLE

What price audited show attendance information?

AUTHOR(S)
Hawkins, Austen
PUB. DATE
October 1998
SOURCE
Marketing Event;Oct98, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Emphasizes the importance of audited data to measure the marketing effectiveness of trade shows. Discussion on how the data can be useful to the events industry; How the Periodical Publishers Association promotes the interests of their members.
ACCESSION #
1281374

 

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