TITLE

Calortex plans rebrand tour

PUB. DATE
October 1998
SOURCE
Marketing Event;Oct98, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Unveils the plans of Calortex, the firm formed by Calor Gas and Texaco to rival British Gas as a domestic supplier, to raise brand awareness through a roadshow. Tour's objective; Incentives for the roadshow.
ACCESSION #
1281346

 

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