Reaching Out

Mastroberte, Tammy
April 2004
Convenience Store News;4/12/2004, Vol. 40 Issue 5, p91
Trade Publication
According to the U.S. Census Bureau, Hispanics overtook African Americans as the largest minority group in the United States as of January 2003, with 37 million throughout the country, according to MarketResearch.com's Market Trends: Hispanic Americans and Food. The company also estimates Hispanic purchasing power falls within the range of $450 to $500 billion. These numbers caused retailers, manufacturers and distributors to sit up and take notice, and many are altering their offerings to accommodate the Hispanic American population. Other brands available in the United States carry Hispanic alternatives that retailers also may not be aware of, like Entenmann's baked goods, which was bought by a Hispanic company and now offers a variety of exotic fruit-filled pastries aimed at the Hispanic American market.


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