Fast Food Shopping

Embrey, Alison
April 2004
Convenience Store News;4/12/2004, Vol. 40 Issue 5, p79
Trade Publication
Grocery stores these days, like many other categories of retail, are trying to cater even more to that time-pressed shopper that the convenience store has been serving for years. Helping customers get in and out of the store as quickly and conveniently as possible has become a priority for many supermarket retailers — and is what the market demands. Convenience today can be expressed subtly through store design, layout and merchandising within a space to aid the shopper's experience in-store. Grocery stores have been catching on to this trend and addressing factors that aid convenience in their retail establishments. While not as readily on board to make design a primary differentiator in-store, the convenience store operator might learn from a few tricks from what their grocery brethren are doing — using design as an optimal tool for convenient selling.


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