Drinking Better

Phillips, Bob
April 2004
Convenience Store News;4/12/2004, Vol. 40 Issue 5, p73
Trade Publication
High-end beer holds up the profitability of the overall malt beverage market in the U.S. Over the past several years, the beer category has redefined the term" flat". In the domestic premium segment — by far the volume leader — gains have been seen among light beers. But for all practical purposes, growth in the light segment has been the result of the cannibalization of full-calorie domestic premium brews. However, the high end of the beer segment remains as solid as a proverbial rock. Imports are the segment leader, with an annual growth rate of 9.9 percent in 2001/2002. When teamed at the high end of the price spectrum with domestic specialties and craft brews, high-end beer represents virtually all growth in the beer category.


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