TITLE

Sweet Stroll down Memory Lane

AUTHOR(S)
Francella, Babara Grondin
PUB. DATE
April 2004
SOURCE
Convenience Store News;4/12/2004, Vol. 40 Issue 5, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Scotchman and Young's convenience stores score with nostalgic candy display. Up late one night channel surfing, convenience store marketing executive Rich Mione was intrigued by a program on the Food Network profiling a woman who, from her garage, sold candy popular in the 1950s, 60s and 70s. Taking the idea to supplier J.T. Davenport & Sons Inc., Mione said candy brokers and manufacturers were "pumped up, but shocked" at his request for old-time goodies. The Memory Lane seven-rack display — measuring nearly 5 feet high, 18 inches wide — holds 19 SKUs, including Slo-Pokes; marshmallow 'ice cream' cones; Teaberry, Black Jack and Clove chewing gums; Pop Rocks; and candy necklaces. The displays were placed near the front of the stores, on an endcap, often next to a Coca-Cola-branded mini cooler. In some sites, the merchandiser sits next to a nostalgic Coke cooler filled with 8-ounce glass bottles of cola.
ACCESSION #
12808931

 

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