New Foster's On the Block

April 2004
Convenience Store News;4/12/2004, Vol. 40 Issue 5, p24
Trade Publication
Foster's Block Party summer promotion can turn a convenience store (c-store) into a party headquarters during the hot and humid summer months. Attract beer-loving customers with the chance to win a Foster's Block Party, where winners invite their family and friends and Foster's provides the rest. Available from June 1-August 15, 2004, the program invites opportunities for cross-merchandising with summer foods, charcoal, etc. to build great in-store displays. Various-sized display cards, c-store display cards and static stickers are available.


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