TITLE

Little Story, Sad But True

AUTHOR(S)
Parsons, Matt
PUB. DATE
April 2004
SOURCE
Ward's Dealer Business;Apr2004, Vol. 38 Issue 4, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the pros and cons of automobile dealers' use of customer relationship management (CRM) tools in the United States. Use of CRM tools to handle customer interactions; Integration of CRM tools into dealer management system; Use of CRM tools by finance company to gather information about dealers' customers.
ACCESSION #
12802224

 

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