Employers raising the bottom line through diversity

March 2004
Management Services;Mar2004, Vol. 48 Issue 3, p6
Academic Journal
This article reports on the study commissioned by London Central Learning and Skills Council and the London Human Resource Group concerning diversity in the workplace in England. Companies are creating a diverse workforce in order to tap into new customer groups at home and abroad. The study found that diversity is being achieved by having a more evenly balanced workforce, with greater representation of women and ethnic minority groups in senior roles and an engaging management style. The study also found that diversity has produced a number of business benefits. They include higher employee retention, reduction in recruitment cost, more satisfied customers, access to a wider customer base, better supply chain management and access to new ideas on process and product improvements. Many companies are also relying on diversity to provide resilience in the face of rapid change. Including diversity in public procurement guidelines has also reinforced benefits. However, diversity management is a long-term process, with no quick fixes. Two obstacles have been widely experienced: ingrained attitudes that make it difficult for senior managers to manage people who are different from them and the culture of long working hours which makes it difficult for women to aspire to senior positions.


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