Monsanto targets indigo market with blue cotton

August 1998
Colourage;Aug98, Vol. 45 Issue 8, p55
Trade Publication
Blue cotton has been genetically engineered by Monsanto Co. The development is aimed at revolutionizing the jeans market, worth more than $10 billion/year in the United States and more than 800 million pounds in Great Britain. Monsanto's scientists are understood to have transferred a gene from a plant with a blue flower into a cotton plant, producing a bud that is bright blue instead of white. Monsanto claims that naturally colored fiber could do away with the pollution caused by large amounts of dye and chemicals used in the manufacture of blue denim. The cotton is scheduled to be commercially available in 2005. It has been grown in growth chambers and greenhouses in Monsanto's research laboratories in Saint Louis, Missouri and Davis, California.


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