Marek, Sue
April 2004
Wireless Week;4/1/2004, Vol. 10 Issue 8, p6
Trade Publication
Discusses problems encountered by operators of wireless communication systems in the U.S. in launching a premium cross-carrier campaign. Limitations of short code registry; Reason behind the reluctance of carriers to open up their network to any short code campaign; Expectation on the support for short code campaigns. INSETS: 'Meaningful' Codes In Short Supply;Short Code Apps.


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