Francois Vogel

Woodward, Sarah
March 2004
SHOOT;3/26/2004, Vol. 45 Issue 12, p45
Trade Publication
Hewlett-Packard Co.'s (HP) "You," featuring The Cure song "Pictures of You," was director Francois Vogel's first American commercial. A photographer and graphic artist-turned-director, Vogel's helming experience prior to the HP project—which promotes the company's digital imaging products, and was created by Goodby, Silverstein & Partners, San Francisco was largely comprised of abstract short films that received some exposure in film festivals. Though Vogel has had commercial representation for four years in Europe via Paris-based Entropie, his only other commercial endeavor was a series of promos for Zurich Insurance's sponsorship of Britain's rugby championships on Great Britain's Sky Channel.


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