TITLE

Trash Or Treasure?

AUTHOR(S)
Le Pla, Ruth
PUB. DATE
April 2004
SOURCE
NZ Marketing Magazine;Apr2004, Vol. 23 Issue 3, p35
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents the results of a survey on letterbox advertising conducted by BRC Marketing & Social Research. Percentage of respondents receiving letterbox advertisements; Methods preferred by participants in receiving advertisements; Factors that motivate consumers to read letterbox advertisements.
ACCESSION #
12790997

 

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