Gillin, Eric; Lindsay, Greg
April 2004
Advertising Age;4/5/2004, Vol. 75 Issue 14, p1
Trade Publication
Discusses issues facing marketers in the U.S. as of April 2004. Overview of the surprise guest appearance of Janet Jackson's right breast at the Super Bowl; Possible result if media vehicles and audience continue to fragment; Series of events which underscores a need for mainstream audiences to be protected; Indecency issue tackled by the U.S. Federal Communications Commission.


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