TITLE

In Early College Sales, Returns Show The Strongest Gains

PUB. DATE
April 2004
SOURCE
Educational Marketer;4/12/2004, Vol. 35 Issue 11, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the financial performance of college publishers in the U.S. Decline of the net sales in the first two months of 2004; Improvement of the gross sales; Impact of returns on sales.
ACCESSION #
12780476

 

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