Making noise on the Web
Tags: BLOGS; INTERNATIONAL business enterprises; INTERNET marketing; MARKETING; BUSINESS
Related Articles
- The new, improved way of reaching global customers. Santiago, Jaime // Caribbean Business;5/19/2011, Vol. 39 Issue 19, p25
The article focuses on the adoption of a new improved means of technology for a competitive advantage to a more proactive, Internet-savvy counterparts to get hold of global customers for the international markets in Puerto Rico.
- Dark clouds should part for international marketers. James, Dana // Marketing News;1/7/2002, Vol. 36 Issue 1, p9
The article reports that international marketers will experience positive activities in 2002 in the wake of economic recessions, war, and terrorist threats. However, regardless of where marketers do business, they need to focus on their customers as consumers worldwide are expected to use the...
- Global Diffusion of the Internet XVI: The Role of Economic Development and Firm Internationalization in Internet Business Practices. Whitaker, Jonathan; Melville, Nigel; Plice, Robert; Dedrick, Jason // Communications of AIS;2010, Vol. 2010 Issue 27, p611
Firms from emerging economies are rapidly becoming formidable competitors to established industry leaders from developed economies. Aside from anecdotal reports, there is little scholarly evidence concerning the operational details of how emerging economy firms are becoming competitive with...
- GLOBALIZATION. Schmidt, Kathleen V. // Marketing News;01/17/2000, Vol. 34 Issue 2, p9
The article discusses the impact of Internet on the marketing business. Using the Internet for its global marketing potential joins brand-building across borders as a key issue facing marketers. The Internet is driving this redefinition as more and more consumers worldwide have access to the...
- New frontiers open for global marketers. // Marketing News;2/14/94, Vol. 28 Issue 4, p10
The article reports on the development of a new affiliates program to capitalize on contacts worldwide by the American Marketing Association's Marketing Council in the U.S. The program is designed to become a voice on leading issues affecting the international market. In addition, the council...
- As Chinese youth head online, marketers follow with content. Madden, Normandy // Advertising Age;9/13/2010, Vol. 81 Issue 32, p6
The article examines Internet marketing management by international business enterprises in China. Companies including Unilever and Anheuser-Busch InBev are sponsoring the creation of branded Webisodes to be presented on Web sites in China which present Internet videos. The Webisodes have been...
- Ocean Shipping and Global Marketing: Trends and Implications. Williams, E. Cameron // American Business Review;Jun90, Vol. 8 Issue 2, p30
BEGINNING ABOUT THIRTY YEARS AGO, and accelerating during the past decade, a technological and service revolution has been sweeping the ocean shipping industry. Not since the transition from sail to steam has the carriage of goods by sea experienced such profound and fundamental changes. These...
- Global Warning. Budd Jr., John F. // Across the Board;Oct2000, Vol. 37 Issue 9, p9
Discusses the disadvantages of globalization. Discussion on the aggressive marketing/communications of brands; Efforts by pension funds and institution to force the United States good-governance guidelines on foreign companies; Definition of globalization.
- International news in brief. Teutenberg, Penny // NZ Marketing Magazine;Feb98, Vol. 17 Issue 1, p53
Presents international business marketing news for February 1998. Includes the predicted consumption trend in Great Britain; Customer relations threatened by unwanted advertisements according to a research in Great Britain; Reluctance of co-branding credit cards according to surveys in the...
