Undercover in Guildford

March 2004
Cabinet Maker;3/26/2004, Issue 5381, p12
Trade Publication
Reports on the sales techniques of furniture stores Sofa Works UK and Wesley-Barrell in South Wales. Sales approach of sales personnel in selling two-seater sofa; Product knowledge.


Related Articles

  • Low-pressure selling vs. low-level selling skills. Gitomer, Jeffrey // Business Journal (Central New York);3/18/2005, Vol. 19 Issue 11, p17 

    Relates the author's dissatisfaction with salespeople at some furniture stores. Suggestion on how to approach a customer; Claim that owners and managers of furniture stores should train their salespeople to offset overhead costs.

  • Store builds sofa bridges in Kings Road.  // Cabinet Maker;8/16/2002, Issue 5300, p4 

    Reports on the opening of a furniture store by Sofas and Sofa-beds in London, England in September 2002.

  • Manchester.  // Cabinet Maker;6/16/2006, Issue 5492, p26 

    The article describes a tour of furniture sores in Manchester, England, on the pretext of buying a table and a chair. The Cousins in Salford offers a wealth of choices. The saleswoman at Habitat discussed the advantages and disadvantages of leather and microfiber chairs. The Italian furniture at...

  • Mystery Shopper: Hornchurch.  // Cabinet Maker;3/14/2003, Issue 5328, p7 

    Reveals the customer service, selling skills, product knowledge and retail environment of sales personnel in several furniture stores in London, England. Stores visited.

  • Just Sofas opens fifth unit in N.C.  // Furniture/Today;12/04/2000, Vol. 25 Issue 13, p52 

    Announces the opening of the Just Sofas store at the Lifestyles Center in Winterville, North Carolina. Features of the store; Owners of the enterprise; Information on other stores owned by the company.

  • Retail sales are based on buying and helping, not selling. Gitomer, Jeffrey // Enterprise/Salt Lake City;12/18/2006, Vol. 36 Issue 24, p12 

    The author reflects on the retail experience, and commends the ace salesperson at the Runway store in New York City. He explains that retail sale is the convergence of successful advertising and branding. He asserts that people buy in a store either because of the salesperson or in spite of the...

  • Hark Ye.  // New Yorker;12/12/1964, Vol. 40 Issue 43, p49 

    The article enumerates the instructions on a memorandum for sales personnel at a shop at Fifth Avenue in New York City for the Christmas of 1964. Counters should have no drawers unless requested by the customer. Surplus pipes should not be left on counter after sale is completed. Gift cards...

  • JHP furnishes sofa shop interiors.  // Design Week;6/27/2002, Vol. 17 Issue 26, p4 

    Deals with the plan of JHP to implement its designs for a flagship store for furniture retailer Sofas and Sofa Beds as of June 2002. Details of the retailer's business in London, England; Objective of the flagship store; Solutions to the peculiarities of the store's space; Features of the...

  • Bed shopping. Austin, Jo // Cabinet Maker;8/19/2005, Issue 5452, p28 

    Discusses the availability, prices and selling techniques of selected chains on furniture industry in Great Britain. Determination of the sales advice and information; Aspect of buying a new divan; Inclusion of pricing information based on current price and original state price.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics