TITLE

Heinz rapped for stripping cans of its 5-a-day logo

PUB. DATE
March 2004
SOURCE
Marketing (00253650);3/25/2004, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Heinz Co. has been accused by the government of letting its customers down following its decision last week to remove its own 5-a-day fruit and vegetable logo from its products. The government is currently preparing guidelines for manufacturers as to which products are permitted to use its official logo. Heinz has insisted it removed the label to avoid customer confusion with the official logo. Knorr, another food manufacturer with its own 5-a-day logo, said it had no plans to remove its logo from packaging.
ACCESSION #
12727527

 

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