WPS cites strength to woo business

April 2004
Home Textiles Today;4/5/2004, Vol. 25 Issue 30, p10
Trade Publication
Reports on the message-oriented strategy adopted by home textiles firm WestPoint Stevens. Emphasis on the company's capabilities rather than on new product introductions; Company's plan to exit Chapter 11 bankruptcy protection in summer 2004; Chief executive officer Chip Fontenot's comments on the company's elevation of the profile of its sourcing capacity; Plan to open additional overseas offices.


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