TITLE

HEALTHIER APPETITES

AUTHOR(S)
Guider, Elizabeth
PUB. DATE
March 2004
SOURCE
Daily Variety;3/29/2004, Vol. 282 Issue 66, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on expected healthy buying activity at the Mip TV tradeshow in Hollywood, California. Acquisition budgets of program buyers; Buying and selling by Russians and Chinese; Focus of seminar topics on involving advertisers more creatively in the global programming business.
ACCESSION #
12722885

 

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