Free Press Shifts Business Book Strategy

April 2004
Book Publishing Report;4/5/2004, Vol. 29 Issue 12, p1
Trade Publication
After ending relationships with two key publishing partners, The Company Free Press imprint of Simon & Schuster Inc. is shifting its business book strategy. Dow Jones & Co. and Simon & Schuster Inc. did not renew their three-year contract to co-develop Wall Street Journal Books. That deal expired on February 1, and Dow Jones has signed a new three-year deal with the Crown Publishing Group's imprint of Random House. The Gallup Organization Inc. revealed last week that it was developing its own imprint rather than partnering with Simon & Schuster and other publishing houses. Rather than focusing on investigative books about corporate scandal and business biographies, Free Press will now publish books aimed at helping executives become better businesspeople.


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