TITLE

Free Press Shifts Business Book Strategy

PUB. DATE
April 2004
SOURCE
Book Publishing Report;4/5/2004, Vol. 29 Issue 12, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
After ending relationships with two key publishing partners, The Company Free Press imprint of Simon & Schuster Inc. is shifting its business book strategy. Dow Jones & Co. and Simon & Schuster Inc. did not renew their three-year contract to co-develop Wall Street Journal Books. That deal expired on February 1, and Dow Jones has signed a new three-year deal with the Crown Publishing Group's imprint of Random House. The Gallup Organization Inc. revealed last week that it was developing its own imprint rather than partnering with Simon & Schuster and other publishing houses. Rather than focusing on investigative books about corporate scandal and business biographies, Free Press will now publish books aimed at helping executives become better businesspeople.
ACCESSION #
12722884

 

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