TITLE

'WANT'-ING FOR MORE

AUTHOR(S)
Dempsey, John
PUB. DATE
March 2004
SOURCE
Daily Variety;3/26/2004, Vol. 282 Issue 65, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on plan of TNT and TBS to schedule at least seven pictures for Friday-Sunday primetime runs. Networks' reaction to high audience share posted by the three primetime runs of "What Women Want"; Remarks of Steve Koonin, executive vice president and chief operating officer of TNT and TBS, about the success of the weekend strategy.
ACCESSION #
12722608

 

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