Dempsey, John
March 2004
Daily Variety;3/26/2004, Vol. 282 Issue 65, p10
Trade Publication
Focuses on plan of TNT and TBS to schedule at least seven pictures for Friday-Sunday primetime runs. Networks' reaction to high audience share posted by the three primetime runs of "What Women Want"; Remarks of Steve Koonin, executive vice president and chief operating officer of TNT and TBS, about the success of the weekend strategy.


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