TITLE

Mexico ad spend up in 2003

AUTHOR(S)
Bensinger, Ken
PUB. DATE
March 2004
SOURCE
Daily Variety;3/26/2004, Vol. 282 Issue 65, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on 2003 data released by Ibope Mexico concerning television advertising, radio commercials, and national ratings in Mexico.
ACCESSION #
12722574

 

Related Articles

  • Online Web Poll.  // Adweek Eastern Edition;11/22/1999, Vol. 40 Issue 47, p18 

    Presents the results of an online poll on what television sweeps numbers mean for advertisers.

  • Agencies right to battle hype.  // Advertising Age;3/4/1996, Vol. 67 Issue 10, p18 

    Opinion. Asserts that advertising agencies are right to object to the television sweeps week hype, which involves sweepstakes and watch-and-win contests, because the inflated ratings garnered during these periods, and later used to determine the cost of advertising time on those networks,...

  • Culture Trends.  // MediaWeek;11/24/2003, Vol. 13 Issue 43, pC1 

    Presents statistical information on mass media in the U.S. Soft drink advertisement spending by media industry including cable television and spot radio; Top five motion pictures in terms of gross ticket sales for the third weekend of November 2003; Ratings of the top ten television programs.

  • Market Indicators.  // MediaWeek;10/1/2007, Vol. 17 Issue 35, p3 

    This article presents news briefs about mass media advertising. Since there are no breakout hit television programs in the 2007 fall television schedule, additional ratings points will not help alleviate a crowded scatter advertising market. There was no indication of a significant boost in...

  • Shattered. Feuer, Jack // Adweek Eastern Edition;3/12/2001, Vol. 42 Issue 11, p26 

    Focuses on the impact of fragmentation on television in the United States. Laceration of television program ratings; Effect of fragmentation on television buying; Approach to respond fragmentation.

  • Rating Points. Grego, Melissa // Broadcasting & Cable;5/20/2013, Vol. 143 Issue 20, p6 

    The article highlights the rating performance of some television programs in the upfront market in the U.S.

  • M1 Singapore ad raises too many questions. Blower, Charlie // Media: Asia's Media & Marketing Newspaper;4/3/2008, p15 

    The author reflects on the controversy over the television advertising in Singapore. He cites the advertisement of M1 Ltd. in the country, which raises question by many of its viewers. TBWA Singapore Pte Ltd. and OMD Singapore. Moreover, he considers that several viewers are irritated on...

  • Net Gains? Consoli, John // MediaWeek;9/24/2001, Vol. 11 Issue 35, pSR18 

    Provides information on network television (TV) advertising in the United States. Growth in network TV advertising revenue in 2000; Projected growth by 2005; Television programs that gained success in viewership ratings.

  • Are sweeps months worth the fuss? Campbell, Kim // Christian Science Monitor;5/1/98, Vol. 90 Issue 109, p15 

    Discusses why the television broadcasting industry in the United States should do away with sweeps months. The use of sweeps months to set advertising rates for local markets; Special programming that goes on during such times; Why national and local broadcasters want to do away with the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics