Weinrich, Martin C.; Weinrich, Sally P.; Weissbecker, Inka; Brent, Kathy Mayberry; Seger, Rachelle
March 2004
American Journal of Health Studies;2004, Vol. 19 Issue 1, p45
Academic Journal
This study examined two techniques for recruitment by mailed invitation of underserved, low-income men to an educational program about prostate cancer screening. The Ethnic Sensitive technique used special envelopes and letterhead; the $2 Incentive technique used cash to say "thanks" for reading the cover letter. Low-income households were randomized to one of four groups: Controls, Ethnic Sensitive Only, $2 Incentive Only, or the Combination of both approaches. The $2 Incentive technique increased rates of making appointments to attend the educational program (p=0.01), yet many of these men did not keep their appointments. However, the Ethnic Sensitive method doubled actual attendance rates (p=0.04) and was the most cost-effective method studied.


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