Double standards

Simms, Jane
March 2004
Marketing (00253650);3/18/2004, p20
Trade Publication
Just one viewer has complained to Ofcom about Sky One's controversial U.S. drama Nip/Tuck, even though it has been graphically depicting sex, plastic surgery and drug-taking at 9pm every Tuesday for the past ten weeks, and attracted a million viewers for its British debut. And last week an ad for Channel 4 featuring celebrities saying their favorite swearwords was rejected by the Cinema Advertising Association for its nine uses of the word c***, despite the fact that it was intended for over-18s. Rises in smoking, drug and alcohol abuse, violence, crime and abusive language are far more likely to stem from the kind of behavior seen on TV in Coronation Street, EastEnders or The Bill than they are to be influenced by advertising. Broadcast advertising is subject to regulation, as laid out in the Broadcasting Act 1990 and the Communications Act 2003, under provisions set by the ITC Advertising Standards Code and the Radio Authority Advertising and Sponsorship Code, both of which now fall under the Ofcom umbrella.


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