TITLE

MICHAEL HOPTAY, BLUE CROSS/BLUE SHIELD OF TEXAS: Subsidy Buster

AUTHOR(S)
Weisberg, Karen
PUB. DATE
March 2004
SOURCE
FoodService Director;3/15/2004, Vol. 17 Issue 3, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on how Michael Hoptay, manager for food service at Blue Cross/Blue Shield of Texas, has eliminated food subsidy without raising prices. Significance of multi-tasked performance to the food service business; Strategy used by Hoptay to remain competitive in the food service market; Improvements in the Motiva buffet line of the Café Bleu cafeteria; Approach used by Hoptay in purchasing products for use in the cafeteria.
ACCESSION #
12699107

 

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