TITLE

'Martha' ratings hit hard

AUTHOR(S)
Oei, Lily
PUB. DATE
March 2004
SOURCE
Daily Variety;3/24/2004, Vol. 282 Issue 63, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
With the February 2004 sweeps over, most shows saw an inevitable decline in numbers. Hardest hit during the frame ending March 15, 2004 was the television series "Martha Stewart Living." With the Viacom Televisions Stations Group dropping the show, and coverage slipping 28%, ratings for the week were broken out by Nielsen and will not count toward the season average. Of the 61% of the U.S. where show is still carried, weekly ratings fell to 0.7. Week-to-week decline is 36%, or roughly 420,000 households.
ACCESSION #
12690441

 

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