Auds reach for Freeview

Clarke, Steve
March 2004
Daily Variety;3/24/2004, Vol. 282 Issue 63, p18
Trade Publication
Freeview, fast-growing digital terrestrial platform, is expected to match businessman Rupert Murdoch-backed BSkyB in terms of subscribers by 2007, when 87% of homes will have digital televisions. Zenith Optimedia predicts the free-to-air joint British Broadcasting Corp.-Sky venture now in 3 million Great Britain homes will be in just under 10 million homes, matching predictions for BSkyB subscribers. Zenith predicts cable channel ITV's decline will slow and Five cable channel will gain audiences. Five's audience will grow from 6.4% in 2003 to 6.8% in 2007.


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