Service eyes gamer habits

Fritz, Ben
March 2004
Daily Variety;3/24/2004, Vol. 282 Issue 63, p6
Trade Publication
Looking to bring videogame industry research up to the level used by the rest of the entertainment industry and give Hollywood more insight into the elusive 18-34 male age group that is spending more time in front of a PlayStation, newly merged videogame Web site IGN/Gamespy Industries Inc. is launching an online research service targeted at gamers. The Web sites are two of the most popular for men between 18 and 34 age group, the age group that is most heavily into gaming and has been declining in television network Nielsen television audience tracking.


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