Viacom breaking down walls in China

Jones, Arthur
March 2004
Daily Variety;3/24/2004, Vol. 282 Issue 63, p4
Trade Publication
Viacom Inc., unveiled a raft of new deals in China on March 23, 2004 to coincide with a trip by chairman and chief executive officer Sumner Redstone. They include a co-production joint venture with conglomerate Shanghai Media Group (SMG) and programming with national broadcaster China Central Television. The joint venture which must be approved by the State Administration of Radio, Film and Television will produce Chinese children's programs for SMG channels, which include Shanghai Television and Oriental Television. Effort will also involve selling to channels outside the city.


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