Amdur, Meredith
March 2004
Daily Variety;3/24/2004, Vol. 282 Issue 63, p4
Trade Publication
Local television (TV) station groups not owned by big conglomerate parents face a slow and painful death as advertisement dollars continue an inexorable shift from local to national broadcast and cable, according to a new Sanford Bernstein report. According to investment researchers at Bernstein, the bank reckons TV stations could lose about 25% of advertisement business, or U.S. $9 billion dollars, to cable by the end of this decade. The combination of a steady shift of advertisement dollars from local to national cable, broadcast and syndication platforms threatens to squeeze out local station groups that lack a powerful local news or other local programming presence, the bank said.


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