Crabtree, Susan
March 2004
Daily Variety;3/24/2004, Vol. 282 Issue 63, p2
Trade Publication
In an effort to ward off any attempt by the U.S. Congress to regulate industry content, National Cable & Telecommunications Association Prexy, Robert Sachs announced a new initiative on March 23, 2004 to educate parents about their right to control what children see on cable television. The initiative will include making channel-blocking technology available at no cost to cable customers who want to shield their families from content they find objectionable. The campaign includes a Website, www.ControlYourTv.org, that provides information about tools the industry offers to give parents and families greater power to make viewing choices.


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